Aug, 2017

Much Ado About Mulch

Rising global population and consequent increase in the demand for food is the prime
driver for the global mulch films market. Much has been said about Mulch, but what is it
exactly? A protective layer of material to the field soil surface just after sowing any crop is
called Mulch. If we believe the numbers put up by national level surveys, 70% of the Indian
population depends directly or indirectly on farming; it is also one of the highest
contributors to our GDP with 18% contribution. For better production and to encourage
almost 58% of the total employment in the country, the Ministry of Agriculture has
appointed a National Committee on Plasticulture Applications in Horticulture (NCPAH) to
popularize the adaptation of modern amenities.

Year after year, Indian farmers get plagued by low productivity and low quality. 70% of the
farmers complain about crop destruction due to unseasonal rains, droughts, floods and
pest attack. Mulch film, the latest innovation in modern farming, is a counter attack to
external and well as internal annihilators. Since its introduction, these plastic films have
been revolutionizing farming practices in India and in the world and have a large scope to
solve certain inherent problems. They shield the plants from moist soil, preventing contact
and vividly reducing fruit rot, as drier microclimate reduces plant sensitivity to disease.
Crops grow through thin slits or holes in thin plastic sheets. Some mulch films are also
designed to produce the greenhouse effect on a small scale, holding the heat from solar
radiation to help plant growth

This is where Mulch films play its part by contributing to our farm crises and farmer hitches.

Alpha is spreading it’s layer of mulch on the cities of Nashik, Mahableshwar (Maharashtra),
Coimbatore (Tamil Nadu) and Bangalore (Karnataka). We have also allied with the reputed
co-operative farmer societies of Mahableshwar to supply mulch films and educate the
farmers about its benefits. Major corporate and seeds industrialists like Bayer India, BASF
India and Sakata Seeds are also in our radar.